This is a good product and could be useful for a lot of people. A lot of the comments here are saying they don't understand what the product is for, but I think it should be obvious to people (like myself) who have used breadboards before in the past.

But you can't just make a good site and expect for the "if you build it they will come" theory to play out. You need press. Post it in some forums to get started. Reach out to some sites that post electronics news and reviews and ask them if you can send them a free sample. Get on Twitter. Most of your overall job may be ahead of you.