There are a lot of comments on this thread like this and I find them sort of bizarre. If I see a price for a product like this on the internet in Euros, or pounds, or US dollars, or New Zealand dollars, I always assume that they can probably ship it to my country...

Not to say the thing can't be optimised (put 'Ships Internationally' under the button perhaps) but the idea that availability of something on a web shop would necessarily be tied to the currency its sold in is just really strange to me.

The only things I don't expect to be able to buy from overseas are certain big brand items (where they have a distribution agreement with a local company) and media streaming services (which are often geoblocked)...

I have a subscription site that ships to multiple countries and I've been thinking about this too. Showing prices in local currencies would be good, especially since I can know where the customer is from geoip.

But the reason I haven't done it is that if I actually charge in USD, but quote the price converted to EUR, since it's a subscription it might change over time. So you might sign up at 26.38 EUR / month but maybe in the future end up paying more than 30 EUR / month if the currency fluctuates.

For two currencies I could just charge in the original currency and take the risk myself, but only for those my gateway would support. It would also might bookkeeping more complicated.

I guess even for one-time payments the price advertised might differ a bit from what actually gets charged, since currency rates fluctuate quickly. Might be off-putting to see the price quoted as 29.95 EUR but then actually get a charge of 30.02 EUR.

I also live in Germany, but for me it's not a turn-off. One very often has to convert currencies (and be it only dollar). Usually one can ship it to Germany, but it might be expensive, so I only do it for stuff that I really want. The much worse problem concerning shipping is whether the distributor manages the product to get through the import rules (which can be become really ugly if one has to declare that the product conforms to the rules - even customers of much larger companies such as Pebble got into large problems doing this). Thus I strongly prefer to buy from established vendors if I have to ship the product from non-EU countries to Germany.