I found this helpful. http://devmarketing.xyz/
It was just an ebook when I bought it but now its has videos as well. It is a quick no-nonsense read that gives you a good foundation to work from.
It was just an ebook when I bought it but now its has videos as well. It is a quick no-nonsense read that gives you a good foundation to work from.
1. Identify why you're building the project. Do you want to earn $100,000 in revenue? Build a public profile? Grow an email list for future projects?
2. Determine who exactly your project is for. Is it for investors? Aspiring startup founders? People spying on their competition?
3. Clearly articulate what that audience's major struggle is. Why would they visit transparentstartups.com? How does your site make them better? How does it improve their lives?
4. Cater all your landing page copy to your audience, their primary struggle, and how your site makes them better.
5. Figure out where those people hang out. In your case it's here on HN, Product Hunt, certain Reddit sub-reddits, Slack groups, etc... Find those communities, join, and share your story (you're actually doing a good job in this thread already). Look for ways you can answer questions on the topic of startup revenue, and point people to your site when appropriate.
These 5 initial steps form the foundation for everything that comes after.
If you understand: your motivation, the people you're looking to help, how you're helping them, and where they hang out, you'll have everything you need to start promoting your project.
At the moment, the only thing I know for sure is WHY I'm building it. Curiously, I did read some time ago your excellent post about the "The freedom ladder" (https://justinjackson.ca/freedom/). I realised I needed to startup from the bottom. I'd say I'm in the 2nd or 3rd step of the freedom ladder, so I aim to: Make a small project, Release for free, Help people and Build my audience. Obviously, it would be nice to get some revenue later, so I can dedicate my full time to help others with my project, but that's not a priority for me at the moment.
I'll continue working not defining those points. I'll also definitely check your book and related new interactive course.
Great thanks!
Rafa
The course is out of my price range, but the book sounds interesting. However, it doesn't seem to be available on Amazon or for purchase anywhere on the site. Is the book form still available?
Edit: It also has some great reviews on Goodreads [1].
[1]: https://www.goodreads.com/book/show/27250038-marketing-for-d...