Ask HN: Please rate my idea Localized cheap Hobby Kits business
I have cooked up an idea, not a very original one, not exactly complying to the web apps mostly discussed here and not something nobody else has ever done.
Ok enough of a preface, now the idea. And the idea is... DRUM ROLL ... a online hobby electronics kits shop. Ok Ok don't abandon me now. I know its very very oooooooollllllllllddddd concept but there is a twist here.
Let me tell you something about the scenario where I will apply this idea. Indian colleges are freaks for robotics and electronics. Everybody (who is not even in the electrical engineering branch) wants to be an electronics engineer. But there is a catch. They can learn everything from the Internet in theory. But in practice they can't. There is a language barrier. It is a culture, at least in my state, that there education till high school is done in Gujarati(our states language).
So the idea is to make the material provided with my kits localized. I would translate these materials in Gujarati and advertise this fact and to make the kits cheap.There is one startup doing the same thing in my own city robokits[1]. But there are two problems in there model in my view. 1) Their kits are really expensive 2) Their kits are focused only on robotics.Mine would be focused on getting them up and running on basic concepts of electronics.
It would be a totally online shop (mostly because I don't have money to rent an shop or time to maintain one as I am in first year college). The kits will have to be cheap as hell, nothing above 500Rs (10USD). I have friends in most of the engineering college in the city and other cities of the state, so those can help me with shipping. Payment can be in cash handed to me or my operative (read friends) or by demand draft.
The other aspect is marketing. I am planning to advertise 1)by word-of-mouth 2) byt spamming orkut and facebook groups 3) by setting up desks at techfests at different colleges.
All this I have planned till now (working on and off on the idea and site and cheap kits design for about a month).So I ask people of HN to rate my amateurish idea(specially anyone from india).