I've heard senior recruiters express skepticism about candidates who say they're into "Hard Problems." Experienced engineering managers usually hear that phrase when you're looking for a lifestyle and you don't really care what the application is.
For example, "I have no qualms that your business arbitrages nonconverting clicks from bots and sketchy web traffic (i.e., 99% of the Internet) into Google AdWords revenue, using up a Google customer's ad budget until the customer has barely made a profit... You see, I'm into Hard Problems. Besides, bots don't click twice! It must be real traffic!"
It turns out that junior people on the interview team care a lot more about Hard Problems and the stories in these books than senior people do. And you'd never want your hiring pipeline run by junior people.
In my opinion, Google's focus on Hard Problems has robbed academia of all the sincere Hard Problems people. Then, they've ruined the interview process for everyone else, ironically with the book How Google Works, convincing CEOs that they should be asking about C.S. fundamentals and Hard Problems totally unrelated to their Actual Problems.