Do they need the market leader to take on the market?
In the end, that's also what is at stake, and the reason Intel might not be that interested. They will maybe see the light and see that they would have to steer the collaboration toward a more beneficial direction (for them), but at first, they will probably wait for it to gain momentum before deciding that they have to invest money to push the effort in the right direction (for them).
They have to be a threat for the established company to make a move. What nickpsecurity is saying by telling that they don't need Intel is that they are not yet a sufficient threat and that they are capable of becoming one.