Many many yes voters (including myself) were very surprised by this result - the internet was on fire with grass roots activism of all kinds. Glasgow had weekly rallies with thousands (sometimes tens of thousands) attending. And yet we lost.
I can't help but wonder if we're witnessing the same phenomena - a silent majority of people who feel no need to contribute to the discourse but have different opinions and values on the subjects us in the comments section are discussing.
Interesting stuff.