I don't see it as Apple doing any wrong here. They recently received a lot of bad press for terminating the Dash developer's account for some unknown reason. Turns out there was a good reason after all, and would like the originator of the bad press to now present the actual details of the "why". And he doesn't have to admit to any wrongdoing.

From the way I understood Dash and Apple's conversation, Kapeli helped another developer become a fully registered in Apple's dev program. He helped by paying the $99 on his own credit card and letting the new developer do testing with his hardware, thus "linking" the accounts in the eyes of Apple (same CC, same hardware devices). And it was actions by the new developer that appeared fraudulent.

Apple isn't asking him to admit involvement with the new developer. They just want to get the word out that it wasn't some blackbox heuristic that singled out Kapeli for some unknowable reason.

Basically a case of guilt-by-association. And because of that, I really think they should have contacted him about it before bringing out the ban hammer.