It's fairly toxic, as it is associated with debauchery and fraud. Wouldn't you want to raze the brand to the ground and start with something else, even if you're keeping the same tech stack and sales contracts?
It's about a man who bought the Hydrox brand to try and revive the cookie.
People do it with old brands all the time. If you google "buy expired trademark" you'll get a ton of info.
Although most of those people are buying old good brand names. :)
If they broke laws I don't have a problem with any legal consequences they might experience, but it doesn't really affect my perception of Zenefits.
Likewise, as an example, Apple getting a $15B tax bill from the EU doesn't really affect my opinion of Apple. Seems like it was the right thing to do, but as a consumer it's just somebody else's problem.
What's wrong with a little cheating, as long as it's in Silicon Valley, not Wall Street, am I right?
SV is just as corrupt as wall street, and would be just as willing to take bailouts if they were offered.
I also care about actions that are "technically legal".
What is wrong and what is illegal are very different things and I don't confuse them.
Not to condone violating laws, but if the old management was ignoring the insurance equivalent of dealer franchise or taxi medallion laws, and that now has the new management super serious about compliance--that's just an even better service for us users.
I disagree wholeheartedly, but this is an anecdote of signal.