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Well, to some extent the OP is an edge case-- not every "little guy" gets his grievance any visibilty. However, twitter, reddit, HN, 4chan, and a blogs of all types make it possible to appeal to the public.

20 years ago the same thing occurred, but with less recourse. A company can have its image litigated in public and that can be good

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20 years ago, there's less surface area for which you could be grieved on by a bigger corporation.

Today, where a lot of long tail exists within ecosystems (such as the various app stores), its much easier for a corp to do wrong, and not get punished as each individual infraction is much smaller, but occurr in larger numbers.

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