I've seen the documentary and agree that it's a great way to spend an hour or so. What was disturbing though is exposed in the first minute of this video clip. I'm forgetting his name, but the speaker is basically suggesting that the only impactful company in the world actually doing design is Apple. It's disheartening to hear, and in the years since the documentary that point seems to be even more true.

Do you think we'll see a renaissance of design as a differentiator for businesses, or is something so difficult to account for prior to product launch doomed to be discarded by all but a few companies?