Measuring Cholesterol is another one, since you can't actually change cholesterol via diet and it has no relation to heart disease either (source: http://www.health.harvard.edu/blog/panel-suggests-stop-warni... ). But the pharmaceutical industry still wants doctors to prescribe Statins and pours tons of money into advertising them to people and doctors, even though they're terrible for you and worthless.
It's troubling when industry grasps onto these measures and makes business models out of them. Wide spread acceptance of measures like these moves them out of the realm of homeopathy or astrology and into the realm of what people believe as relevant scientific measure. They benefit industry, but not the individual. Advertising allows that industry to continue to grow at the expense of good relevant data.