Apple has always been a world apart, with a strong philosophy and its own priorities. But the culture around its products was all about fostering creativity.
I used to say to friends: get a Mac if you want an hassle-free computer to make things (music, graphics design and even programming. Does anyone remember HyperCard, which at one point was bundled with every mac?).
The argument that the iPad/iPhone/iPodTouch is not a computer is really myopic. It's the culture that has changed.