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Holy shit.

No, that's alphabetically worse, but good suggestion.

Next time I catch heat for it, I'm going to fire back with "So what, Jeff Bezos is an SEO, too."

I can't verify your claim one way or another.

Humourly, Amazon themselves don't seem to have a clue, giving both answer plus lots of spam: http://askville.amazon.com/Bezos-changed-cadabra-amazon-soun...

I'm not sure if this is true, but I was told that it was because Cadabra sounds too much like "cadaver".