The difference is General Mills is an established brand that sells conventional products that we know and trust. If you get a bad batch of Cocoa Puffs, you won't think twice about eating Cheerios or Lucky Charms. You'll stop eating it for a while, hear about a recall on the news, and then one day you'll put it in your cart because you remember how good it tastes. There's more comfort in knowing it's produced in mass quantity.

Soylent is not a conventional product. It's trying to tap into a new market and approaching these issues as if they've already a mainstay. When there's mold in both their powder and their bottles, now I'm checking my bars for mold too. When they sell a product they claim has 100% nutritional value, yet they don't test such a claim - I'm now wondering if the rest of my supply is also lacking.

I've enthusiastically enjoyed Soylent. Their Coffeist is my go-to breakfast and I will continue to finish my remaining supply of bars and bottles. But I won't spend another time until Rosa Labs can be trusted to back up their claims and correct these frequent manufacturing mishaps.