One quality example blog post: http://blog.keyboard.io/post/148699005129/day-420-hinges-and...
One quality example blog post: http://blog.keyboard.io/post/148699005129/day-420-hinges-and...
This is my reasoning on that. As a bespoke item it carries a premium price for folks who value its design points.
A short anecdote; I have a pair of Roger Sound Labs studio monitor speakers that I love, probably paid twice what similar high end studio speakers cost but the folks at RSL were passionate about speakers and made the kinds of quality choices I would make when building speakers myself. That quality is evident in that here it is 30 years later and the speakers still sound great and still as they did when I bought them. Sadly, RSL no longer exists.
I think about that and similar vendors where I have gone out of my way to pay a premium to get a product that isn't working so hard for profit margin that it has compromised the durability or quality of the product. Those vendors are fragile.
If they make a really high quality product with the best components and engineering margins to insure decades of service, you only buy one unit and your done. Others will buy the same unit, but once the market is saturated you are stuck, you aren't selling any more, you still have bills and staff to pay. You need to either move on to a different thing, or shrink dramatically in size to be the maintenance organization.
A Bosch engineer was talking to me about predicting whether or not a particular spare part would be available 100 years from now. For things like machine tools, there are lots of them that have been in service for 100+ years. However, if you collect old computers, you know just how hard it can be to find parts to repair an S-100 machine like an Altair or IMSAI, or Apple II or PET parts. Forget finding a new set of DTL transistors for a PDP-1. Even the Alto project that kens and company are working on, that machine is 20 years old and you can't buy new disc packs for it or r/w heads for the drive. (both considered 'consumable' parts by the Alto)
So at the end of the day, can a company like keyboard.io survive by "only" charging $330 for a keyboard that they have nominally already sold to 2,000 backers. What is the total addressable market for that keyboard? 5,000? 10,000? And it serves a market (desktop computers) which is in steep double digit declines.
Even with big budgets such niche products find themselves lost (I've got a Microsoft 'commander' here you can play with :-))
My thinking then on this artisanal keyboard is whether or not they made the right choice by going to China. It seems like something you will sell a few thousand of, tops, and if you can make/keep all of the tooling in house you can control your supply chain fully.
Anyway, while I can't go that high for a keyboard, I know folks who will. I won't be surprised to find out they are already backers of this project. But from a long term "these guys will be impacting the way we think about keyboards for the next 30 years" I don't think they have set themselves up for even a shot at that. For that, it would have to sell for $1,000 each. That would give them the extra runway to develop additional fabrication capabilities in house and push the envelope on all sides.
I'm sure it's not a huge market but it's enough to sustain a company that wants to focus on making premium accessories. I don't think keyboards are going anywhere anytime soon. Sure, the consumer market is shrinking but the average computer user was never going to spend $300 for a keyboard. People spend that when they do serious amounts of typing all day, and there doesn't seem to be a decrease in the number of people that need to type for a living.
Is this true? I would've thought we have millions of equivalent devices available
Skins yes, weapons no.
There's no actual advantage to the player, it's just to have some rare thing for bragging rights.
It's conspicuous consumption in video game form.
The d2jsp marketplace for Diablo 2 items has been around for what FIFTEEN YEARS? Selling all kinds of virtual weapons for crazy money. https://www.d2jsp.org
http://imaginarymarkets.com/top-7-incredibly-valuable-game-l...
http://www.themarysue.com/entropia-universe-item-sells-33500...
http://www.therichest.com/rich-list/most-popular/10-of-the-m...
Well worth it for me.
I didn't (pre)order the Keyboardio because it uses non-standard key caps - I don't think they'll be in business very long after they ship because I don't think their pricepoint is sustainable vis a vis the size of the market. At least on the others you can easily swap out most parts. The UHK is sourced locally (i.e., EU) as well, which I think gives them an advantage in the long run. Then again, even if such a keyboard lasts for say 5 years - I'll have gotten my money out of it several times over, considering it's the main 'tool' I have in my hands each and every day.
I thought the UHK had a nonstandard keycaps or two?
I use keyboards all day, every day. I currently have three $200+ "ergo" keyboards (two for PCs, another one for a Mac). They serve me well as nearly frictionless devices that turn my keystrokes into money. In the past I have paid more for keyboards that sucked. I have built my own keyboards. I will stick with a good keyboard brand for a decade, no problem.
The current state of keyboards is pretty bad. Microsoft lost me as a customer about ten years ago because they started going cheap on keys (which is a shame, because the original Ergo keyboard they did in the early 90s was nearly perfect, and I have several cow-orkers who are still using those, those and similar ones). The market is full of "gamer" keyboards with various clickity-keys and little differentiation. Their layouts are uniformly terrible.
I don't know if the keyboardio keyboard will be any good. It may be an ergo disaster that I am unable to type on. But I'm pretty sure I want to buy the next keyboard that keyboardio does, assuming they can survive as a company and keep making new designs.
I think there is an untapped market for keyboards that don't suck. It may not be a massive market, but it's definitely nonzero. The ergo market currently doesn't have very many players, and none that really understand tech workers.
I was struck by how motivated the two founders are. They're keyboard geeks of the first water; it was fun to hear them speak.
I hope they succeed. The addons look like an awesome idea.
Also what USB chip do they use?