David Loeper's book has a few citations of surveys about how "helpful" the information about 401k plans actually is: https://www.amazon.com/Stop-401-Rip-Off-Eliminate-Improve/dp... tl;dr - 401k plans are a Reagan-era privatization scam; almost no one understands what to choose, which makes it easier for plan management companies and funds to charge ridiculous fees.
David Belk lectures on medical insurance plans (https://www.youtube.com/user/davidbelk46/videos I recommend starting at https://www.youtube.com/watch?v=jkAY15p2DN4). Same deal - deductible, copays, caps, lifetime caps, what to choose? A lot of these plan details deliberately obfuscate the fact that you would spend less paying for medication and procedures directly than the insurance co-pay!
This article is privatization scam propaganda disguised in free-market jargon. Not surprising when you consider the author: https://en.wikipedia.org/wiki/David_Schweikert