The problem with story problems is, as the article states, that they are never really presented in the open ended way they claim to be. You almost always teach a class a fixed operation, multiplication for example, and then give them a bunch of word problems where multiplication is thinly disguised.

A much better exercise is to give an absurdly open ended exercise. "I'm at the supermarket, which checkout should I go to?" is one I have used in classes before. You can get a discussion going and generate a lot of interesting ideas, and almost every time I do it in a class someone says something I've not thought of. Once students have given you some good ideas you can massage it into a model and do some more 'proper maths' work. Of course, this takes a good teacher that can engage and steer the class.