I think it's made more concrete by thinking of how many times you've thought of an app, business, screenplay, etc. and realized later that a dozen others have had the same idea. I bet a dozen people in this thread independently sketched out an app like Uber/Homejoy/"AirBnb-for-X" at some point just based off having the common annoyance of taxi-finding or hiring help.
In standup comedy, this happens a lot because we're all living in 2016 so any joke about the election, Bradjelina, Game of Thrones or any other sufficiently public/widely-discussed topic will have dozens of people trying to make a joke off of it. I'd guess that the set of actions you can take in a 'corporate game' is more finite and structured, so it makes sense that thousands among tens/hundreds of thousands adopt the same strategy.