If Foursquare or Gowalla want to stay on top of this game, they need to start partnering with pubs/restaurants or high-traffic franchises and start pushing event notifications to their users, rather then wait for them to check-in.

The user still does their usual check-in wherever.. but if they’re in close proximity to Pub XYZ who has wings on special, an amber alert of sorts would start beaming on their device to let them know of the special.

Therefore entice more check-in and revenue opportunity.

I’ve had this idea in my head for a while.