Why Murdoch’s overpriced WSJ iPad subscription may be a stroke of genius

Interesting theory, though I disagree that WSJ will be able to increase revenue with a premium CPM as they'll have less eyeballs, so it probably all events out in the end.

I suspect the author is correct that WSJ figured, they may as well see what happens with a high price point, as it is easier to lower your price later than it is to raise it, and they likely benefit strongly by having a large amount of the user base NOT subscribe via the Apple environment, but rather use Apple as a sales channel at a premium while providing a web subscription server the broader market.

It would be helpful to know how much the iPad subscription costs in relation to the print ($120/yr)* and web ($103/yr)* subscriptions. I don't have or plan on installing iTunes so looking at the AppStore is not exactly feasible. I read $3.99/wk ($207.78/yr) from some other article found on Google for the iPad subscription.

* Prices probably vary greatly.