The choice is that if you're going to develop software for sale to the public, you can choose to develop software for sale in another market which is not so restrictive and oppressive. Other platforms and marketplaces exist, and money can be made there. To contemplate the actual possibility of sweating for years building a business, slaving over software, creating marketing campaigns, and a brand and fighting to beat out the competition, all while knowing that at any point for any reason Apple may decide to pull the plug and leave me with absolutely nothing-- no sellable product and no other avenue to sell it-- sounds like a pretty obvious choice: Don't ever get in business under circumstances like that unless there truly is no other choice.
Stories like this from Dash (and others) is a real-living and breathing worst-case scenario... it makes the choice to not participate in this marketplace all the more obvious to me.