The chip is about the same size as the Apple A10, so in terms of silicon area it's in the consumer domain, but price will only come down to consumer levels if shipments get into millions of units. Big companies take a leap of faith and build a product hoping that the market will get there. Small companies get one shot at that. With University volumes and shuttles, we are talking 100x costs. So the $300 GPU PICe type boards become $10K-$30K with NRE and small scale productio folded in.