But how would we incentivize businesses properly to be [WHATEVER] compliant, and pay for the regular security scans? Social proof / public shame hasn't worked yet, despite MANY high profile examples. We may have to impose some sort of carrot/stick combo that says: "If your infrastructure consists of N# of networked devices, you must meet these standards. If you fail to, and get caught in a data breach (like what happens with PCI), fines that could put you out of business get levied. Additionally, if you show proof of your security certification every year, you get a tax break."