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The difference is Google Daydream is really making the fabric texture very, very obvious. It almost looks like a soft American Apparel tshirt or something like that: http://i.imgur.com/F2iR3nm.png

On the other hand in Oculus marketing the surface doesn't even look like fabric: http://i.imgur.com/UnRJndA.png

I wonder how Oculus' fabric needing to be IR-transparent for the tracking LEDs affects their choice of fabric. Maybe it has to be black?

VR headsets are designed to be comfy to wear in general.

This is an Apple like move, they made it sexy and "nice". Something that might appeal to the masses.

Wait seriously? I've never noticed that!

It's quite a nice touch, but it's not evident at all from their marketing material for the most part. It's pretty noticeable if you hold the actual device.