Maybe this "productization" will get us all to a point where we are all okay talking about it openly and frankly, without making a big deal about it?
What's a "big deal"? For my friend, I knew her and she seemed like a nice person. I did not know her that well, though. The first couple of times somebody posted how sad they were on her wall, I was moved. The second couple of times, sad to say, not so much. By the time we got to 20 or 30, I was both annoyed -- and angry at myself for being annoyed.
How about her husband? He got to watch her die, bury her, and then watch all this come in, day-after-day. Two months later he was dead.
Social networks take everything and genericize it. What was a big deal to me was probably a huge deal to him. Assuming those little bits were somehow part of who she was, you can't just assume that they were the same kind of "big deal" to everyone involved. To me, to the husband, to the still living kid. [ed: and it's not right to try to force it into the same kind of deal for everybody. That's dehumanizing.]
I'm a transhumanist and I think the singularity is coming and I'm okay with that. But as we evolve, we have to stop and take a freaking look at what we're doing. Software may be eating the world, but the world is not all the same stuff. The differences matter.