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On that note, I'm sure this announcement will make for an interesting day over at ReviewMeta.

Searched to see if anyone here mentioned ReviewMeta. If anything, this will make their service even more important because the beauty seems to be in tying all the fake reviews together, not necessarily using these keywords.

Hmm. They actually may have a really good pitch to make to Amazon if they're even interested in being bought. If they have some really good models for detecting fake reviews (which presumably they do beyond disclaimer string matching), that might be a good investment for Amazon to make for enforcing their new guidelines.

True. I'm close to Tommy at ReviewMeta because we're "competitors" in the supplement space (he's a great guy), but I'm not sure what his end game is.

What's infuriating is that you know that Amazon has the talent and data to stop all the fake reviews. Makes you wonder why they allow it..........

I ended up installing the plugin after their video went viral, although I haven't used it yet to make a purchasing decision.

They could pivot to filtering reviews based on web of trust - users could be able to provide a set of reviewers they trust, or it finds reviewers a user has a lot in common with.

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