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No, they mention processor names all over the place; e.g., see the specs, section "Processor and Memory": http://www.apple.com/macbookpro/specs.html .

I didn't see it mentioned anywhere on the store pages. Which would be nice to know when you're about to drop a stack of cash on it.

First line in each description ;-)

You just proved my point. The actual names of the CPUs are Core i5-520M (2.4GHz), i5-540M (2.53GHz) and i7-620M (2.66GHz).

So you're upset that they say Core i5 2.4Ghz, instead of Core i5-520M 2.4 GHz?