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That's enterprise B2B. Even so, I've made sales to F500 enterprises that went as smoothly as you can imagine and with minimal overhead.

B2B, IMO, is far easier than B2C. A business will pay serious cash for something that solves a problem without blinking. Consumers want to nickel and dime you to death.

Thanks. B2B is all I've done. I'm more comfortable pushing a product in that area, feel I have a better understanding of what's required and how to make a success of it.

For technical skillset, anything required to specify through to support a system that's probably got a thick slice of Java in it. On Linux.

health sector is also full of compliance issues - urghh..

.. but the compensations to fit the bill can be quite nice -- and the health care industry is about 10 years behind in tech standards (IMO).