Advertising Strategies Used by the World's Biggest Brands

<All advertising aims to triangulate

I was in fortune 10 and never heard of that.

Be cautious adlove that you don't become some ceos appetitizers when he or she brings years of advertising budget approvals and tears this apart.

Reminds me of when a "new advertising" program was going to do something new: Bundle.

The VP simple said "it's not new. The Japanese car manufactures bundled and beat US manufactures. Show me something new!" The VP continued and asked how many from the advertising staff was old enough to purchase an American car in the 70's. None.

The biggest brands don't have strategies like that, no none really do. Instead their advertising companies do, but none of those come up with advertising strategies like that.

In most cases the reality is this:

Some insight is used as the base for a new campaign (we found out that 20 out of 30 do x because of y) some times it's the brands themselves, or some new product is coming out and the brand needs to make customers aware of it, other times it's the agencies (for instance the planners) who pitch it to the brands.

Then that insight is presented to the creative team which then try to find a way to interpret it into som basic creative structure which is flexible enough to be used in different media and still specific enough to hold it all together.

Then that is presented back to the brands and if they like it, the team starts working on implementing it across the different media.

Sure there is theory, sure just like with identity work you can explain it theoretically like this. But in most cases the explanation is applied after the creation.

This is because you wont really come up with something unique (which is most creative companies primary aim) by simply following som rational process. There is always that last mile which is 100% based on intuition and experience.

I used to work at DDB.

Strategy 0: Buying this will get you laid!

Strategy 0.1: Buying this will keep you alive long enough to get laid!

Strategy 0.2: Buy this or everyone will laugh at you and you won't get laid!

Feels a bit shallow. For instance, 'desire of the crowd' is generally called social proof. But I like the 'cause-effect' infographic. Shallow ad-based popular article on ads? How meta is that.

Throw enough money at the problem, and you can be cool. Look at Coca-Cola. The product is a century old, and just not very interesting. Yet they try desperately to present themselves as cool. Two Coke commercials before every movie in theaters, with young people and what sounds like white rap music.

Blogpost doesn't really contain anything, this would be a better link: http://ideas.adlove.com/assets/images/advertising-strategies...

Ad strategy #1 - make someone an offer and ask them to buy.

If enough people buy, keep running the ad so long as it's profitable. Kill ads that aren't.

There is no ad strategy #2 worth bothering with.

I strongly recommend Al Ries and Jack Trout's classic product marketing books Marketing Warfare and Positioning: The Battle for Your Mind.

> (If you can't see the infographic above check your ad blocking software hasn't mistakenly blocked it.)

uBlock Origin did indeed block it. Could someone explain this website would continue to use a layout that they knew was being blocked by major ad blockers?