For another, the "market forces" aren't really market forces because there are too many other things involved because we don't live in a vacuum of perfect capitalism. There are things like collusion, there are things like threat of loss of shelter and health, etc., that corrupt it. Proper market forces would require extremely powerful and knowledgeable agents that can freely accept and reject products. We're nowhere near close such a reality.
For an obvious example of immoral effects of "market forces", see googamooga's post over here: https://news.ycombinator.com/item?id=12553936
If you don't see anything wrong there and your reaction is just "well, market forces..." I think you need to take a step back and think about what we humans are doing on this planet.