I tried using google cloud (switching from AWS) a few months ago and it was the worst user experience I've ever had trying to use any software / dev environment. The UI was far worse than windows 98, and horribly confusing. And I got the impression you can only run standard tensorflow libraries, without any modification. I needed to run a modified version of tensorflow so it was a massive waste of time.
I couldn't believe how much better AWS is for running TensorFlow models than Google Cloud.