This product makes full disk encryption a bit more convenient, but that's about it. Even that turns something to know in something to have, which you could argue is easier to coerce someone into handing over.
The parent comment is right to point out this computer has a fully functioning Intel ME, running it's secret, unaudited, possibly backdoored, firmware on the co-processer which runs even when switched off, and can interact with the rest of the system undetected. Any "secure" system with this foundation isn't really secure.
IMHO a product which would focus more on this (like libreboot laptops) can make a bigger claim on doing something for security than this.