Tell/Ask HN: A year ago I tried to start an HN for design

Tell:

http://designthought.org

Ask:

It seemed to have energy (and submitters besides me) early on, but it's fizzled out. I want to get it growing again.

I used reddit because it took 5 mins to setup, but now I'm wondering if reddit aversion could be keeping people away who would normally be interested in the content there.

What do you think? Should I try customizing the presentation (away from the reddit default) or should I move it off reddit entirely?