Naming is pretty poor, a super popular Japanese figure company has that name, so SEO is spotty. The main site is at 4th ranked in search from what I see, but every single other result in Google is related to the toy company.
Also, I believe at this point in time, doesn't everyone have slightly different Google results? Google tracks users for this reason, among others: to give them more relevant search results. For instance, when I google the word figma I get this design application as my #1 result [0]. I assume your tastes and browsing habits have informed Google that you are more likely looking for action figures rather than design software.