This can seem obvious, but the error crops up all the time in serious ways. E.g. women voting and joining the workforce was seen as unnatural, therefore wrong. People market all sorts of quack remedies as natural, and therefore good.
It goes the other way, too. Slavery was seen as right, and people decided it was therefore natural. (See the various declarations of secession of the US states for examples.) Violence is seen as wrong, so people decide it must be unnatural, ignoring our long history as predators, the amount of education we give children about not hitting, and our societal structures for limiting violence.
Is and ought: two entirely separate things.