Apple to create new London HQ at Battersea Power Station
standard.co.uk
standard.co.uk
Apparently a common pattern for listed buildings on valuable land is for the owners to hire developers who get planning permission to take down the listed parts, restore them, then put them up again. Then after taking down the listed parts the developer "unexpectedly" goes bankrupt, leaving the owners with valuable land no longer encumbered by a listed building.
But in the case of Battersea Power Station, when developers applied to take down all four towers at the same time, planners only granted permission for them do to one tower at a time, preventing such an "accident" from happening. Private Eye considered this a rare and impressive show of wisdom on planners' part.
http://vignette1.wikia.nocookie.net/cnc/images/6/6c/Bombing_...
https://www.theguardian.com/cities/gallery/2016/jun/22/monty...
Lots more: https://en.wikipedia.org/wiki/Battersea_Power_Station_in_pop...
The scheme got planning permission in 2011, and construction work has been ongoing since 2012.
It's a mixed-use development, with office space only part of the puzzle, and according to this article, Apple are only taking a lease on 40% of the office space.
I suspect Apple have negotiated hugely preferential rates on said space (as well as structuring the deal so as to pay the bare minimum in taxes, etc.), and the developers have agreed solely because having Apple move in is incredible PR.
A bit anchor tenants for malls.
I love the building but the surrounding area is ground zero for grotesque property speculation in London. Recently it looked like the developers had overplayed their hand and wouldn't be able to shift all the £1M+ flats - but now with a bunch of Apple devs looking to rent them out, who knows?
Also, important to remember, Apple is moving their HQ, not adding a brand new location. The majority of the people working in that office already live in London, so when they moving in to pricey flats in Battersea, they're moving out of similar priced flats elsewhere. While possibly a windfall for those particular developers, the overall supply/demand situation in London won't change much.
Most of Apple's current offices in London are based in or around Regents Street, nobody is living in apartments near there. Most people are commuting in already, so it's not a massive upheaval.
More than likely a couple who are already earning ~£70k/year each probably already have some equity in a current home, so a £1m home might not be much of a step up for them.
Apple is leasing new offices, not organising the work directly.
Work has started on a Northern Line extension to the area, which should open in 2020. That will make flats and offices more valuable, because they'll be on the end of a (relatively) easy commute to central London.
Currently the nearest tube is a significant walk away, which isn't very fun in a London winter.
Yuck.
[1] Fifteen being the minimum time it could possibly take door-to-door to Tottenham Court Road tube, assuming no waiting of any kind en route)
If some percentage move closer to the offices, that might not be a bad plan for them - although not so good for those further north.
The Northern Line is the reason I not only left London, but vowed never to have another job with a daily commute. So I certainly wouldn't wish it on anyone.