It is normally touted as some form of magic where everyone needs to get involved and keep everyone up to date. It is simply a waste of productive time as it tries to recreate a twitter/facebook style social media mess of which its value is over inflated.
Use Slack or a wiki or any other sort of collaboration tool that allows for better communication without the hyped hipster propaganda of corporate twitter. I have never worked in an organisation where Yammer added any real value to those who had to deliver. It seemed a great way though for those with too much time and too little output to look busy and impress their often clueless managers come annual review time.