Trouble Brewing in the Craft Beer Industry
wsj.com
wsj.com
The gist seems to be that HOPS are not available for craft-beer, sure they are, you just have to pay for money, so the cost is passed on, and then there is the issue of HOPS in USA all coming from Yakima or Willamette Valley, so the people near there will get their hops, and all else, ... so what?
Perhaps this will be a time for some YC-HN drone VC slave fool to 'invent' a synthetic hop to solve this 'problem'.
The problem, is that TOO MANY fools got easy facebook/google money and ventured to Bend-Oregon to build their own $100M USD brewery, and now the fools can't get supply's let alone customers.
Easy money led to this problem, the good news is that a fool and his money quickly separate.