I think you should focus on something like Docker and Swarm providing IaaS and everything being fully open-source. No one is going to want to get their hands dirty on this one without knowing what's within it..
Good luck, best wishes!
Built on everything on top of open source and package it up as extensible service or run entire on-premise on your cloud. - The container based runtime is built on top of Kubernetes. - The SCM CI/CD integration and config as code is done via git - The serverless models and functions we're looking to use open source Node.js framework I help create - LoopBack.io, back at StrongLoop. - The GUI is entirely extensible via React and webpack.
The best part is - we've abstracted our interfaces so that your underlying services can be wrapped up in JavaScript no matter what language, OSS framework you have etc - bring it and we'll plug on top of it to help with reducing complexity and saving time.