Block Ad-Blocker?
techstream.org
techstream.org
I wrote this over 9 years ago: https://thepcspy.com/read/how_to_block_adblock/ and it's somehow still cutting edge.
Publishers need to realise that static spatial ads are a lost battleground. They'll only ever take that back with the most aggressive means. The format is dead because they broke it (eg allowing hackers to deploy exploits over it).
They either need to be mandatory and interactive ("How many sips of ice cold refreshing Coca Cola Zero did the model have?") or straight up PAY people to interact. Google manages this with surveys already.
I can just say this, we can find more like this again until the publishers realize it.