I'm sorry but the guy said it is definitely a partisan endeavor, which I don't think it is. It is merely an effort to educate young voters for the need to register to vote. This demographic has been historically known to have a low voter turnout with only 46% of eligible voters[1] having voted in 2012 election.

[1]http://www.pewresearch.org/fact-tank/2016/05/16/millennials-...