Never prioritize your roadmap based on customer feedback

Title says "never", article then proceeds to explain all the dangers, and how their product will make it possible to prioritize your roadmap using customer feedback.

It's basically clickbait-titled spam.

The training I have gone through in product management provides a more nuanced approach:

1) Get customer feedback by actually visiting and talking with customers in the environment where they use your app/service. This contextual knowledge should be helpful in getting to a root problem and not just a surface concern.

2) Don't depend on just one customer's feedback. Instead, survey at least a portion of your customer base to find out if this is a common problem or not.

3) Have a clear business growth strategy for which customer segments you are looking to grow, whether that's keeping existing customers, taking competitor's customers, etc and let that further filter which ideas move to the top of your list.

I don't think there are any magic bullets to ensure you get prioritization right every time, but this process might help some.

Anecdotally I know a CEO who will only let something get on the roadmap iff it is requested by a customer. If it's not requested by a customer it never gets worked on at all.

While I know where he is coming from, it makes it hard to expand to other market segments.