The other high profile guys I'm assuming you mean are Google and IBM. It would be interesting to know how d-wave "quantum computers" have actually made any kind of dent in their respective companies other than pure marketing hype so that they can say they have "quantum computers".
And if it is a flop, well, the marginal cost is pretty minor. When I was at MIT we bought all sorts of crazy things some of which turned out to be useful in unexpected ways once you actually had the equipment in your hands.
A good example of this was the EmDrive which really seemed like a scam to me but might have a there there. I wouldn't have believed it at all except that NASA, a seemingly independent organization where this is concerned, saw enough that it's apparently worth looking further. If it had been the 100% scam I assumed (and that's still not clear) I'd still be OK with the money spent.
At the moment I still don't believe D-Wave and dinnertime discussions with friends at Google have not caused me to change my opinion.
D-wave isn't selling a "universal" quantum computer, but the platform they are and have continued to deliver has shown real, tangible progress with respect to quantum tunneling (even though their coverage has been typically questionable, the best layman's explanation of their most recent results happens to be from Ars [0]). No we're not getting a "universal" quantum computer anytime soon and no they're never going to be accessible to average consumers (so remain skeptical of anyone who says otherwise) but those claiming D-Wave is a scam/con are absurd.
[0] http://arstechnica.com/science/2016/02/is-d-waves-quantum-pr...
However, they really want the publicity from calling it a quantum computer so they continue to do so.