As a designer, this looks like a great convenience since making a symbol and footprint usually takes a half hour on average. The 3D feature is the most useful part as a proper model takes much longer but at $79 dollars it could be expensive for people like me who design boards with many ICs and and unique components.
With that said, in a very time constrained project with a lot of new components which we have no symbols for, if I could select and buy everything I need in a packaged deal, that would be appealing.