The perfect iPad stand - you probably have one...

Agreed. The case increases friction, which makes it much more stable on your lap or knee. The tuck-in flap enables 3 different stand positions: low angled landscape, tall angled landscape, and vertical portrait. Those last two are ideal for use with the Apple Bluetooth keyboard. Also, you can use the flap as a sun shade for occasional outdoors use. (iPad is really an indoors device, though.)

IMO, the case increases iPad ergonomics by 50%.

Err... why is this the top voted comment, what the hell?

More on topic, why would you spend $500 on a high profile gadget where one of the main attractions is the style of it, and then balance it on some moulded plastic that was only ever intended to be a temporary shipping support to the things you wanted (blank DVDs)?

It's not the perfect iPad stand, it's a really incongruous luxofrugal mixture that looks ripe for you to touch the top corners, dislodge from the small gap the lower edge is hooked into and have it at least slip down onto the table, and at most slip down scratching the back, then slide onto and off the edge of the table causing you to start forwards, spilling whatever you were holding and end up with a damp crotch, and stained carpet, a scratched iPad and feeling like an idiot.

Nice observation, now stop doing that and treat your expensive stuff with more respect; or if you have enough cash that you don't consider an iPad expensive, buy a proper stand!

The slanted lucite circle with the silicon ring on it. Apple Store has those also. Can't be long before we see someone selling that. Or something similar.

Spindle that used to hold empty writable DVDs/CDs.

CD/DVD spindle.