PR for Startups: Advice from TechCrunch & VentureBeat

Also of note: What is the value of the coverage you're courting? Getting TC coverage for a blogging widget is probably worth quite a lot. Getting TC coverage for a product aimed at senior citizens, probably not worth a lot. Maybe you'll get some attention from possible partners, but don't expect it to drive many customers.

There should be a site to help startups manage their PR, which also interfaces with press outlets. It could involve Relationship Management, Materials and Literature, Schedules and Results.

I bet press outlets would like it, as they can be swamped with requests. So on their side, there could be What's Hot, Exclusive Unreleased Company Updates, Journalist Feedback for Companies.

- can also involve event participation and openings: so a http://sonicbids.com for startups.