Um.. This is exactly what advertising is.
Twitter just has a terrible advertising platform. FB is making huge amounts on what should be basically the same product.
Twitter just has a terrible advertising platform. FB is making huge amounts on what should be basically the same product.
Twitter is in between anonymous forums (unfortunately they all died) and FB/LinkedIn in terms of ability of advertisers to target users. They're living off of high impressions, and they've basically already saturated the market. Now they need to somehow raise ad value, which would mean integrating hundreds of free, quality services to gather data like Google or tying Twitter accounts to real identities (like the Google+ attempt)
Yet Twitter has people like Kim Kardashian selling tweets for $200K/tweet[1] (so there's your measurement of ad-value), and yet Twitter can't make money.
Meanwhile, people are moving to Snapchat stories which is exactly the product Twitter should have built. Twitter, on the other-hand make the ground breaking decision to not include URLs in the 140 char tweet count.
Twitter can't ship new product.
[1] http://haveuheard.net/2015/08/kim-kardashian-how-much-money-...