"Computers can only do what they are programmed to do" is the slogan of a 1950s advertising/propaganda campaign by IBM to alleviate fears that the newly-birthed field of AI would create computers which would not only do what they were programmed to do.
Which is precisely what AI is about. Getting computers to effectively program themselves toward some specified goal. In which case, the problem becomes "be careful what you wish for". The paperclip maximiser AI is one such cautionary tale. HAL in 2001 was an exceptionally thinly veiled reference to IBM, no matter how loud Clarke and Kubrick's protestations to the contrary.
On the Media on IBM and AI:
http://www.wnyc.org/story/engineering-intelligence/
There are numerous IBM logos throughout 2001. One is noted in this Slate piece:
http://www.slate.com/blogs/browbeat/2013/01/07/hal_9000_ibm_...
And it points to a now-removed YouTube video pointing out numerous other instances:
http://www.youtube.com/watch?v=K1r5dOwUS6Y
The logos also appear on the Newspad, in various shipboard equipment, and elsewhere.