China is and will continue to be the largest consumer VR market for the near term (1-2 yrs). By 2018, will likely have ~4M HTC Vives live in cyber cafes, arcades and malls, and ~10M stand alone and mobile VR headsets across tier 1 cities. The rough math is about a $8B high end hardware market, $2B mid to low end mobile VR hardware market, and $2-$3B in software services and game revenues.
Almost all of the high quality, AAA games and apps will be produced by US/European studios for this period, for consumption largely by Chinese consumers.
(edited to answer your original question more directly)